YOUR SMART ENERGY COMPANY
TIBBER
role
CONTENT CREATOR
Year
2025
industry
TECH / ENERGY
Tibber isn’t just your ordinary energy company, they’ve reimagined the electricity supplier model by using smart tech integration to empower consumers, making energy smarter, greener, and more affordable.
At Tibber, I’ve worked as a content creator with both strategic and production responsibilities as part of the Global Brand team. My primary focus has been on planning and producing visual content; translating complex topics into engaging, accessible formats for a broader audience. I developed a multi-channel video strategy aligned with business objectives and Tibber’s target audiences, produced video-centric social content that contributed to a 35%+ growth in Tibber’s Instagram following, and led brand development initiatives, including concept development for social media.
Beyond my core responsibilities, I supported the brand designers by stepping in to lighten their workload when needed, collaborated with local markets on design initiatives, assisted the PR team with event and press photography, and actively contributed to brand workshops such as Illustration Days.