POSTER STORE

Poster Store, a Desenio Group brand, is a home interior company on a mission to make decorating fun, easy, and accessible for everyone. By offering a vast selection of high-quality wall art, they empower customers to find pieces that speak to their individual identity and personal inspiration.

In my role as Head of Offering, I served as the Product Owner for the art assortment, defining and owning the brand’s creative and commercial direction. I was responsible for the development of the assortment strategy and roadmap, ensuring every initiative remained in line with company goals and community-driven insights. I oversaw the curation calendar and defined collection themes targeted at both the current customer base and identified growth segments.

Maintaining a hands-on approach, I personally designed artworks while ensuring that all collections were visually cohesive, culturally relevant, and aligned with the brand’s creative direction. My responsibilities also included sourcing artwork and managing the complexities of licensing and rights. Additionally, I led and developed a specialised creative team, comprising of an Art Buyer and Artwork Designer, to ensure clear roles, successful collaboration, and high-quality output. I additionally facilitated strong cross-functional synergy between the brand, regional activation, and product sourcing teams to maintain operational consistency.