Okay so, this isn’t just a moment of soul-searching (though I’m sure many of us have asked ourselves the same question at some point in our lives). But anyway, I’m Jennifer, born in Nottingham in the UK, but moved to the deep forests of Småland, Sweden, as a child. Since 2017, I’ve been based in Sweden’s capital, Stockholm.
From a young age, I always felt that I’d follow some form of creative path. Back then, I was more set on becoming the next Avril Lavigne with my turquoise electric guitar. But as time went on, my interests shifted towards media and design. I studied media studies in high school, followed by a bachelor’s degree in graphic design and web development at Jönköping University. To escape the long Swedish winter, I also spent a term studying Creative Arts at Deakin University in Melbourne, Australia.
I’ve now worked in the field of design for around eight years, from small advertising agencies with a close-knit team to global corporations with large in-house creative departments. My experience spans across a wide range of areas, including more traditional graphic design, branding, art direction, visual storytelling, photography, videography, motion graphics, and both user experience and interface design.
In recent years, my roles have become increasingly senior and strategic. Focusing on creative leadership, mentoring junior designers, managing creative projects, developing content strategies, and overseeing social media accounts.
I enjoy the balance of variety and focus, whether I’m exploring new territory or deep-diving into a specific design discipline. I’m always eager to learn, grow, and take on new challenges. While I value moments of deep, focused work, I’m also a people-oriented collaborator who thrives in a team environment. I bring a calm, adaptable mindset to everything I do, helping teams find common ground and move forward. With a strong sense of consistency and care for others, I aim to create thoughtful, inclusive solutions and build meaningful relationships along the way.
When I’m not happily plonked in front of a screen designing, you’ll find me spending time with friends, trying out new activities, or catching up on my favourite reality shows (currently obsessed with 90 Day Fiancé). I’m also definitely not a piña colada-in-the-rain type of girl much more a margarita-on-a-sunny-day type.
