CURA OF SWEDEN

CURA of Sweden is a wellness brand focused on improving sleep through products such as weighted duvets. Their mission is to help people fall asleep faster and enjoy deeper, more restful sleep thus leading to having more energy throughout the day.

During my time at CURA, I worked across a broad scope of responsibilities, including planning and executing marketing strategies for product launches and seasonal campaigns. I was responsible for all digital and print design, oversaw photoshoots, ran CURA’s social media accounts and played a key role in developing and maintaining the brand’s visual identity, ensuring all content aligned with CURA’s brand guidelines.

I collaborated cross-functionally with internal teams including E-commerce, Product, and Logistics, while maintaining close relationships with external partners such as our 3D agency, performance marketing agency, and marketplace consultants. I also contributed to the recruitment and mentorship of junior designers.