ORIFLAME

Oriflame is a global beauty and wellness brand with Swedish roots and products inspired by nature. Founded in 1967, Oriflame has grown into a people-powered beauty community and operates on a direct-selling model through over 3 million independent consultants.

At Oriflame, I primarily worked with digital communication, creating visual content for over 60 global markets. I planned and directed product photoshoots, handled image retouching and video editing, and collaborated closely with the UX/Online team to update content across both the website and app. I also managed digital assets, ensuring for example model rights were correctly assigned to corresponding images and products.

During my time at Oriflame, I also took on the responsibility of managing the brand’s global Instagram account with at the time over 800,000 followers. I created, planned, and published content aimed at driving engagement and brand growth, while also moderating and approving user-generated content from brand partners.